The hotel and gas streamers • publisher Matthaes | number of pages 320

Author: Karin Hoyler and Markus Kegele Marketing from practice As varied as the colors of the rainbow are, so large is the spectrum that hides behind the simple name of marketing: visions, strategies, basic analysis, communication, public relations, service, event marketing, sponsoring, franchising ... to name but a few of the topics that Karin Hoyler and Markus Kegele explain in detail in the book "The Hotel and Gas Producers". Always under the premise "out of practice for practice", the authors show how marketing works in the hotel and catering industry, how marketing tools can be used quickly and effectively, which criteria are used for an actual / target positioning, such as one's own Hotel and catering strategy can be developed and the image can be consolidated, how communication really works, how franchising and sponsoring can be used and, and, and. Without marketing, it is no longer possible today. It is vital to distinguish oneself from the neighbors and to go their own way. The first step is to deal with the topic "Where do I stand, where do I want to go, how can I do that?" deal. "The hotel and restaurateur" helps to take this first step and accompanies the reader to the creation of their own marketing plan and to the success control. Marketing - explained in a simple, understandable and comprehensible way. Not a gray theory, but colorful practice for the hotel and catering industry. Book with CD-Rom, so that all checklists in your own company can be used directly without much effort 320 pages Format: 21.5 x 15 cm Features: 2-color, with CD-ROM ISBN 978-3-87516-744-3 1 2004 edition