Rich in gastronomy • publisher Matthaes | number of pages 272

Authors: Pierre Nierhaus, Jean-Georges Ploner Strategies for the future Decisive for the success in the catering industry is the right concept at the right time for the corresponding need. People play the most important role - employees and guests. A fundamentally strong marketing and sales orientation, a clear commitment of the company to its own brand and the inclusion of new trends in management and marketing are important success factors. It is the soft facts that are so often underestimated on which success is based. Pierre Nierhaus and Jean-Georges Ploner, two recognized experts in the industry, know what they are talking about: in their daily practice, they coach, advise and run catering businesses. The different specialties turn you into a dream team. This book is a must for anyone looking for innovation and strategies to seize the opportunities of the future for themselves and their business. Awarded the silver medal of the GAD. 272 pages 3rd edition 2010 Softcover, 240 x 170mm ISBN: 978-3-87515-022-3