Successful in the private hotel industry • publisher Matthaes | number of pages 224

Authors: Burkhard von Freyberg, Axel Gruner, Marina Lang How can one stand out from the crowd in the highly competitive hotel market with his private hotel, giving his hotel a unique "face"? Burkhard von Freyberg, Axel Gruner and Marina Lang have succeeded in their book "ErfolgReich in der Privathotellerie" to create an indispensable guide that takes into account scientific findings as well as the many years of practical experience of established, very successful private hoteliers. The authors provide answers to the questions: How is it possible to distinguish oneself in order to prevail against the offer of internationally active hotel groups? What can a private hotelier learn from the chain hotel industry or even make it better? What qualities should a successful private hotelier own? They have been able to filter out exceptional hotel businesses and win those responsible for an interview. The reader gets an inspiring insight into their work and together with numerous illustrations, tables and checklists, the foundation is laid for long-term and stable success with their own hotel. 224 pages 1st edition 2012 Hardcover, 20 x 27.5 cm ISBN: 978-3-87515-066-7