So is(s)t Deutschland 2011 • publisher Matthaes | number of pages 176

Author: Nestlé Deutschland AG (ed.) A reflection of society For the second time in 2011, Nestlé Germany presented a comprehensive and expanded study on the dietary habits of people in Germany. It analyzes the influence of societal changes on nutritional behavior. New factors such as education, sustainability, and shopping behavior are being explored, and trends are being compared to 2009. The current study is based on more than 10,000 surveys conducted by the Allensbach Institute for Consumer Surveys, the GfK, Ipsos Germany and Icon Kids & Youth. The most important results: • Disruption of everyday life continues to increase. Being eaten when there is time • "Snacking" and "out-of-home" consumption are the future trends • Family still has the greatest impact on children's nutritional behavior • Despite crisis: price sensitivity is falling, good food and drink becomes more important • Consumers place more emphasis on regional products than on organic • Sustainability and social responsibility overwhelm many consumers 176 pages 1st edition 2011 Hardcover, 240 x 170mm ISBN: 978-3-87515-098-8