Author: Manfred Kohl Price strategies for the hotel industry Manfred Kohl, renowned tourism expert with its own consulting agency, shows in his book "Right price, rich profit" how to approach them correctly - the thing with the price policy. This is gaining in importance in the increasingly competitive market in order to hold its own against the mass of competitors. In 16 striking and motivating chapters, he uses numerous illustrations and examples to show instruments that hoteliers and tourism experts can use to pursue innovative pricing policies in order not to perish in the "age of price". It gives important impulses for active action and shows that it is great fun to increase your own turnover with the help of the right methods. At the end of the book's reading, every reader will be able to analyze their customers in terms of price sensitivity, have the right arguments for price negotiation, and not least know the right pricing strategies for their business. Manfred Kohl's "Price Bible" is the workbook for those who are looking for new ways to achieve business success. 180 pages 1st edition 2013 Hardcover, 240 x 170mm Matthaes Verlag ISBN: 978-3-87515-071-1