Authors: Axel Gruner, Burkhard von Freyberg and Katharina Phebey The days when consumption and demand have been proportional to each other are over. Guests no longer ask for products and services solely for their benefit, but rather for their lifestyle. Consumers are increasingly tending towards authenticity and individualization: they no longer just want to consume, they want to experience, they want to leave everyday life behind! The event society is the reason why numerous hotel and gastronomy concepts as well as amusement parks and brand worlds are constantly evolving and looking for the latest trends in order to be among the winners in the highly competitive market. But does experience production always mean high investments? How do you stage authentic experiences? Where does staging begin and where does it end? Successful industry experts respond to these and other questions in the guide. They provide recommendations for action, as even smaller concepts can successfully stage experiences for their guests with little effort. The authors have succeeded in creating a practice-oriented manual that takes into account scientific findings as well as the many years of practical experience of successful experts. They analyzed numerous concepts of experience, won competent interviewees and developed a practice-oriented success model for every type of host - no matter whether small or large. 232 pages 1st edition 2014 Hardcover, 275 x 200mm Matthaes Verlag ISBN: 978-3-87515-084-1