Administrative Event Management in Hotel Business • publisher Matthaes | number of pages 208

Author: Nicola Zech Author Nicola Zech describes in detail the administrative event management in the hotel industry and explains the process flows. The focus here is that the hotel itself is still the most important venue in the MICE sector (Meetings, Incentives, Conventions, Events) despite increasing competition from convention centers and alternative event locations. The potential of possible follow-up business for all hotel areas should not be underestimated. With professionalism in customer service, organized and structured office management, creative ideas including realistic implementation and personal commitment, the advantage over the competition can be successfully extended. This book focuses on office organization, addressing customer needs and requirements, from quoting to contract design, internal event planning to billing, marketing strategies designed specifically for this segment of the hospitality industry, and success factors that make the difference. The book is perfect for the experienced event manager, but also for trainees and students. Awarded the silver medal of the GAD. 208 Pages 1st Edition 2010 Hardcover, 275 x 215mm ISBN: 978-3-87515-049-0