Use hotel reviews properly • publisher Matthaes | number of pages 176

Authors: Alexander Fritsch, Holger Sigmund Alexander Fritsch and Holger Sigmund deal in detail in their book with the topic of hotel reviews and the associated online reputation of overnight accommodation. And for good reason: Two thirds of all guests read the online feedbacks of other users before booking an accommodation - and this significantly influences their booking decision! The authors investigate the following key questions: What opportunities and risks do online ratings have for overnight accommodations? What influence do reviews have on bookings and how do you react properly to criticism? And last but not least: how can guest feedback and quality management be linked? This is what the two experienced tourism experts do in the form of a practical manual for hoteliers and all those employed in the tourism industry. Bounce filled with examples and tips and clearly explained on the basis of numerous illustrations and tables, the book provides assistance for the professional handling of guest reviews. So it becomes an indispensable tool in the everyday life of every hotelier, who wants to use the feedback of his guests positively for his company. 176 pages 1st edition 2013 Softcover, 240 x 170mm Matthaes Verlag ISBN: 978-3-87515-080-3