Marketing Management in Community Catering • publisher Matthaes | number of pages 343

Author: Siegfried Bober Concepts - Methods - Experiences In gastronomy, satisfied guests are the goal of all action and, at the same time, the guarantor of economic success. In the community catering, moreover, to meet the requirements of the respective carrier. The customer needs, the demands of the carriers and the necessary economic efficiency are the magic triangle of marketing. In "Marketing-Management in Community Catering", the author Siegfried Bober shows how hospitable and future-oriented management can be realized through the optimal use of all marketing instruments , In addition to the basic instructions for strategic management, the reader receives numerous practical instructions for the practice. 343 pages 3rd edition 2001 Hardcover, 240 x 170mm ISBN: 978-3-87515-500-6