Marketing for the hotel industry and gastronomy • publisher Matthaes | number of pages 320

Author: Kurt Wolf / Roland Heckmann Success Through Market-Oriented Business Management The importance of marketing to meet customer expectations is undisputed, but often causes implementation problems in practice. When guests stop visiting the hotel / restaurant for service deficits, the importance of marketing becomes particularly clear. Therefore, marketing as a market-oriented company management has to analyze the framework conditions. Instruments of successful marketing are product and quality policy measures as well as communication and pricing policy. These marketing tools are the basis for successful guest relationship management. The authors, marketing lecturers at the Hotelfachschule Heidelberg, convey the necessary know-how for a successful hotel and catering industry with this holistic concept. 320 pages 1st edition 2008 Softcover, 240 x 170mm Matthaes Verlag ISBN: 978-3-87515-020-9