Action from bakery and confectionery • publisher Matthaes | number of pages 224

Author: Erbel / Bräuninger How to generate more sales with great baking ideas This book shows the open-minded baker and pastry chef how to put the traditional craft business in a modern light with new ideas, to polish up its image and thereby generate additional long-term sales. Baking plants that go beyond normal size, the multi-square Mother's Heart, which is being mass-sold as part of an action, donate the proceeds to a good cause, attracting public attention and giving the business more image benefit than some other PR action , But how to plan, to prepare, to carry out? Here the reader receives a guideline with all relevant practical tips, which make it easy for him to carry out one or more baking spectacles. Another focus of the book is action-baking, such as the do-it-yourself wedding cake for home improvement. Here, the expert learns how the colleagues offer a completely new way in the classic order pie and thus not only attract great attention, but also gain new customers. 224 pages Size: 21.5 x 27.5 cm Features: full color illustrations ISBN 978-3-87516-333-9 1st edition 2003