Breakfast | Opportunities for the bakery • publisher Matthaes | number of pages 256

Authors: Werner Kräling, Bernd Kütscher, Pierre Nierhaus, Rainer Veith Recipes / Market / Trends / Marketing Breakfast, the first meal of the day, is often eaten on the way, at school or at work. Especially for younger people, it has become a matter of course, to provide on the way. This breakfast behavior offers the bakery trade an enormous sales potential and growth opportunities. The book "Breakfast - Chances for the bakery" offers everything worth knowing about the breakfast business. In the first chapter, Werner Kräling explains how the market is dividing up, how consumers and potential target groups are ticking today and where the strengths of bakeries are. Bernd Kütscher, Director of the Weinheim Academy, then describes the central marketing instruments and their practical application in practice. In the third chapter, Pierre Nierhaus shows exciting success concepts and different facets of a possible positioning on the breakfast market. Last but not least, Rainer Veith's information on the organization, assortment design and calculation of the breakfast business completes the reading section of the book. Over 50 delicious recipes for drinks, yoghurts & cereals, sandwiches and sandwiches as well as more than 20 suggestions for practical breakfast settings are the practical part of the book. 256 pages 1st edition 2012 Hardcover, 275 x 215mm Matthaes Verlag ISBN: 978-3-87515-209-8