The new clever baker

Author: Bernd Kütscher Trade is change - the German bakery trade is increasingly subject to changes that leave their mark. The entire trade including discounters offers now oven-fresh baked goods. That's why it's more important than ever to be up-to-the-minute in order to successfully position your business in the market and lead it into the future with confidence. This book, which now appears in the 4th and greatly expanded new edition, has become without exaggeration to the true standard work that may be in every bakery! Voices from the industry: "The multiplication table for every executive in every bakery." Peter Becker, President of the German Bakers' Trade and the Bakers World Association UIB "Highly up-to-date knowledge of management and leadership with a high degree of practical relevance. Bernd Kütscher gives valuable food for thought, asks the right questions and calls for action with his answers. " Prof. Michael Kleinert, Zurich University of Applied Sciences "This book shows the way to success. A must read for every baker and pastry chef. " Bruno Heini, Heini Conditorei AG, Lucerne / Switzerland 240 pages 4th edition 2012 Hardcover, 280 x 210mm ISBN: 978-3-87515-208-1