Management Encyclopedia for the Hospitality & Gastronomy • publisher Matthaes

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MATTHAES
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  • book cover:  CD ROM
  • author:  Gruner (ed.)
  • publisher:  Matthaes
  • Manufacturer Prod.-ID:  978-3-87515-513-6
  • Length (Width):  128 mm
  • Depth:  120 mm
Author: Gruner (ed.) Hospitality Management is subject to a continuous internationalization and professionalization process. This also has an impact on specialist terminology, whose secure control and application is an indispensable prerequisite for day-to-day work in the profession. The "Management Encyclopedia Hotels and Gastronomy" comprises the most important technical terms of knowledge relevant to the economic success of a catering business. The spectrum ranges from general business terms to numerous special topics to the areas of hotel development and marketing. The publisher and contributing authors have both scientific and practical industry knowledge and explain the approximately 1,600 technical terms succinctly and easily understood. Numerous examples to illustrate, the English translation of all keywords as well as a separate English-German glossary complete the illustration. A user-friendly reference book for studying and daily professional practice. 1st Edition 2008 Jewel Case, 120 x 128mm ISBN: 978-3-87515-513-6
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